Identification of Factors that Most Influence the Advertising Spaces Buyers in Choosing Print Media to Advertise in Indonesia

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Identification of Factors that Most Influence the Advertising Spaces Buyers in Choosing Print Media to Advertise in Indonesia

ABSTRACT Currently with the increasing competition in the print media industry in Indonesia, together with the growing interest of readers, the increase in purchasing power and the growing of the economy have made advertisers seize this opportunity to increase their profits by maximizing their mar...

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Bibliographic Details
Main Author:	Wijoga, Wiradiatma
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	print media industry advertiser media agencies media planning organisational buying behaviour influencing factors .
Online Access:	https://eprints.nottingham.ac.uk/21987/

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