Cypriot Consumer Behaviour Towards Luxury Brands

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Cypriot Consumer Behaviour Towards Luxury Brands

This study has been concentrating on the Cypriot market to discover the various factors that drives consumers to purchase luxury brands. A qualitative approach was used to conduct this research in order to gain insights over consumers' purchasing behaviour. Therefore, an interview method was ch...

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Bibliographic Details
Main Author:	Archeou, Maria
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/21978/

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