Online Social Networking among students and its impact on Marketing - The Case of YouTube

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Online Social Networking among students and its impact on Marketing - The Case of YouTube

ABSTRACT The literature on online social networking and the use of the internet for socialising purposes by adolescents and youngsters today is fairly recent and there does not seem to be much existing research on the topic barring the few. This study aims to try and fill that gap through interview...

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Bibliographic Details
Main Author:	Sahgal, Shaira
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	online networking YouTube
Online Access:	https://eprints.nottingham.ac.uk/21949/

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