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A study of the relationship between UK consumers purchase intention and store brand food products -- Take Nottingham city consumers for example

Recently, store brands play an important role in retail grocery strategy. More and more retailers put their effort to develop and market new store brands because consumers have been accepting store brands. Therefore, store brands have gradually influenced consumers purchase behaviours in order to pr...

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Bibliographic Details
Main Author:	Chen, Kaochun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/21942/

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