The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis
The Body Shop is one of the leading companies which related its business value with the environment concerned. Furthermore, it influences other companies, which are not only in the cosmetic industry, but also in industries as retail industry, transportation industry and so on. However, most of the a...
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| Format: | Dissertation (University of Nottingham only) |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21933/ |
| _version_ | 1848792329895280640 |
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| author | Liu, Boni |
| author_facet | Liu, Boni |
| author_sort | Liu, Boni |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | The Body Shop is one of the leading companies which related its business value with the environment concerned. Furthermore, it influences other companies, which are not only in the cosmetic industry, but also in industries as retail industry, transportation industry and so on. However, most of the articles and journals only consider The Body Shop as an example of ethical business model but lack of in-depth analysis of the motivation behind its CSR strategies. In addition, there are few in-depth research papers to analyse The Body Shop performance after it was acquired by L�������¢����������������Oreal. Therefore, I will apply strategic models to evaluate the motivation of The Body Shop to carry out its CSR strategy based on its market and non-market environment. Then, I will also try to evaluate the performance changes after the acquisition with L�������¢����������������Oreal. Finally, I will provide some insights that arise from this case to help other companies, which are in the similar situation as The Body Shop. |
| first_indexed | 2025-11-14T18:42:41Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21933 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:42:41Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-219332014-11-18T12:10:40Z https://eprints.nottingham.ac.uk/21933/ The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis Liu, Boni The Body Shop is one of the leading companies which related its business value with the environment concerned. Furthermore, it influences other companies, which are not only in the cosmetic industry, but also in industries as retail industry, transportation industry and so on. However, most of the articles and journals only consider The Body Shop as an example of ethical business model but lack of in-depth analysis of the motivation behind its CSR strategies. In addition, there are few in-depth research papers to analyse The Body Shop performance after it was acquired by L�������¢����������������Oreal. Therefore, I will apply strategic models to evaluate the motivation of The Body Shop to carry out its CSR strategy based on its market and non-market environment. Then, I will also try to evaluate the performance changes after the acquisition with L�������¢����������������Oreal. Finally, I will provide some insights that arise from this case to help other companies, which are in the similar situation as The Body Shop. 2008 Dissertation (University of Nottingham only) NonPeerReviewed Liu, Boni (2008) The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis. [Dissertation (University of Nottingham only)] (Unpublished) The Body Shop CSR strategy L'Oreal acquisition |
| spellingShingle | The Body Shop CSR strategy L'Oreal acquisition Liu, Boni The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis |
| title | The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis |
| title_full | The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis |
| title_fullStr | The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis |
| title_full_unstemmed | The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis |
| title_short | The CSR Strategy of The Body Shop before and after Acquisition--A case study analysis |
| title_sort | csr strategy of the body shop before and after acquisition--a case study analysis |
| topic | The Body Shop CSR strategy L'Oreal acquisition |
| url | https://eprints.nottingham.ac.uk/21933/ |