Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries
Many studies have been carried out into international market entry; however, these have typically been from the perspective from the Western firms. We know little on the other hand about how firms from Non-Western countries can enter the Western markets, which may in part explain the lack of presenc...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21928/ |
| _version_ | 1848792329057468416 |
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| author | Choudhary, Ankit |
| author_facet | Choudhary, Ankit |
| author_sort | Choudhary, Ankit |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Many studies have been carried out into international market entry; however, these have typically been from the perspective from the Western firms. We know little on the other hand about how firms from Non-Western countries can enter the Western markets, which may in part explain the lack of presence of such products in Western shops. In response, this study examines factors affecting the penetration of Indian products into UK supermarkets. It is found that synchronizing price, quality and brand is critical to developing a compelling value proposition that appeals to UK consumers. This requires considerable adaptation in the product proposition. The work concludes with implications and recommendations for future research for the stakeholders. |
| first_indexed | 2025-11-14T18:42:40Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21928 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:42:40Z |
| publishDate | 2008 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-219282018-01-23T10:33:23Z https://eprints.nottingham.ac.uk/21928/ Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries Choudhary, Ankit Many studies have been carried out into international market entry; however, these have typically been from the perspective from the Western firms. We know little on the other hand about how firms from Non-Western countries can enter the Western markets, which may in part explain the lack of presence of such products in Western shops. In response, this study examines factors affecting the penetration of Indian products into UK supermarkets. It is found that synchronizing price, quality and brand is critical to developing a compelling value proposition that appeals to UK consumers. This requires considerable adaptation in the product proposition. The work concludes with implications and recommendations for future research for the stakeholders. 2008 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21928/1/ANKIT_CHOUDHARY_DISSERTATION.pdf Choudhary, Ankit (2008) Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries. [Dissertation (University of Nottingham only)] (Unpublished) INDIAN FOOD INDUSTRY IN THE UK. |
| spellingShingle | INDIAN FOOD INDUSTRY IN THE UK. Choudhary, Ankit Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries |
| title | Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries |
| title_full | Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries |
| title_fullStr | Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries |
| title_full_unstemmed | Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries |
| title_short | Entry Into Foreign Markets and Developed Countries by Entrepreneurial Firms from Developing Countries |
| title_sort | entry into foreign markets and developed countries by entrepreneurial firms from developing countries |
| topic | INDIAN FOOD INDUSTRY IN THE UK. |
| url | https://eprints.nottingham.ac.uk/21928/ |