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The Influence of Face Consciousness on Brand Consumption of Apparel Products in Urban Areas of China

This dissertation mainly aims at making a deep exploration of how face consciousness specifically impacts on the consumption of apparel products with known brand names among young female consumers living in China's urban areas. 15 young ladies, aging in the range between 21 and 25 from several...

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Bibliographic Details
Main Author:	WEI, ZHENG
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/21919/

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