A STUDY OF ONLINE PURCHASE BEHAVIOUR- INVESTIGATING SOCIAL MEANING OF ONLINE PURCHASE IN TAIWAN

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A STUDY OF ONLINE PURCHASE BEHAVIOUR- INVESTIGATING SOCIAL MEANING OF ONLINE PURCHASE IN TAIWAN

To justify the applicability of previous researches of online purchase in the Eastern culture, 237 samples in Taiwan are examined with questionnaire adapted from previous researches. Based on the assumption of rational behaviour that online purchase intention leads to behaviour, factors influencing...

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Bibliographic Details
Main Author:	Chang, Che-wen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/21889/

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