The Roles of Anticipated Guilt, Neutralisation and Advertising Appeals
in Consumers' Ethical Decision-Making

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The Roles of Anticipated Guilt, Neutralisation and Advertising Appeals in Consumers' Ethical Decision-Making

In this study, first, the discrepancy between consumers'ethical belief and ethical intention was reported in the ethical context of whether to use plastic carrier bags in supermarkets. Second, the anticipated guilt and consumers'acceptance of neutralization techniques were found to play th...

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Bibliographic Details
Main Author:	YANG, SHU-TING
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Online Access:	https://eprints.nottingham.ac.uk/21838/

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