Internationalisation Process of Retailers: A Case Study of B&Q in China and Taiwan
The study seeks to testify the generalisability and applicability of internationalisation theories developed in the manufacturing sector, which mainly include the motivations of firm internationalization and international expansion patterns, in the context of retailing sector. Specifically, the stud...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2008
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| Online Access: | https://eprints.nottingham.ac.uk/21821/ |