Supplier-Customer collaboration: A Chinese 4PL case
As global competition is becoming an ever growing business reality, competition does not take place among individual businesses anymore but between their supply chains where collaboration has been a predominant factor in determining their success. This dissertation presents a case study in the topic...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2008
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| Online Access: | https://eprints.nottingham.ac.uk/21795/ |
| Summary: | As global competition is becoming an ever growing business reality, competition does not take place among individual businesses anymore but between their supply chains where collaboration has been a predominant factor in determining their success. This dissertation presents a case study in the topic of customer supplier collaboration from a unique point of view the one of a Chinese 4PL business dealing with both European and Chinese customers. The dissertation reveals collaboration being used as an asset by the company as a mean to satisfy their customer requirements and build competitive advantage and how customer's expectations and requirements provide a driving force for it to happen. The dissertation also explores the reality of differing collaboration requirements between a Chinese and a European customer. |
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