An Empirical Study on Marketing Prospecs and Potential of Steel Industry in India

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An Empirical Study on Marketing Prospecs and Potential of Steel Industry in India

In this dissertation, a sectoral review of the steel industry in India was taken into consideration. The emphasis was laid down in finding out to know the competitive advantages, which the large Indian Steel Companies have created overtime and their adaptation to the changing environment. I also an...

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Bibliographic Details
Main Author:	Bagla, Varun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Marketing India Steel Industry
Online Access:	https://eprints.nottingham.ac.uk/21737/

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