A Research on Market Orientation of SMES in India: A Qualitiative Approach.

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A Research on Market Orientation of SMES in India: A Qualitiative Approach.

Market orientation is a very challenging subject in the marketing literature and its significance is being recognised gradually in theoretically as well in practical application. There have been various studies showing the positive effect of market orientation on the performance of large firms. But...

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Bibliographic Details
Main Author:	Jaggi, Rajiv Raja
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21699/

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