To identify how service quality and brand image impact on customer satisfaction and customer loyalty in China's mobile phone markets on youth consumers.

To identify how service quality and brand image impact on customer satisfaction and customer loyalty in China's mobile phone markets on youth consumers.

The relationship between service quality and customer satisfaction Many theorists have suggested that high customer expectations of service quality can lead to better service performance which, in turn, positively influences customer satisfaction with service. This can then perpetuate a cycle of po...

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Bibliographic Details
Main Author: Wang, Yuyao
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:https://eprints.nottingham.ac.uk/21674/

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