QR Code

To identify how service quality and brand image impact on customer satisfaction and customer loyalty in China's mobile phone markets on youth consumers.

The relationship between service quality and customer satisfaction Many theorists have suggested that high customer expectations of service quality can lead to better service performance which, in turn, positively influences customer satisfaction with service. This can then perpetuate a cycle of po...

Full description

Bibliographic Details
Main Author:	Wang, Yuyao
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21674/

Similar Items

Influence of Brand on Customer Behaviour in Mobile Phone Choice: Comparison between China and The UK
by: Yang, Mingyi
Published: (2014)

Factors influencing customer satisfaction and loyalty to internationally branded clothes
by: Wong, Foong Yee, et al.
Published: (2013)

Study of Consumer’s Perception towards Mobile Phones of China Brands in Ipoh
by: Lai, Chi Choy
Published: (2015)

Impact of customer perceived value and customer’s perception of public relation on customer loyalty with moderating role of brand image

The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry

Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector
by: Rather, R. A., et al.
Published: (2019)

Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands / Bel Lew Lee Peng
by: Lew, Bel Lee Peng
Published: (2010)

Customers Satisfaction and Corporate Image in Government Initiative Influencing Customers Loyalty in Terengganu, Malaysia

Green image implication towards customer satisfaction and customer loyalty in the Malaysian hotel industry

The relationship of customers satisfaction and corporate image in government initiative influencing customers loyalty in Terengganu

The Effects Of Self-Image Congruence On Consumers' Brand Preference And Satisfaction In The Mobile Phone Service Provider Market In Malaysia
by: Mah, Kenny Ying Fye
Published: (2003)

The effect of customer satisfaction on customer loyalty in the motor industry
by: Lim, Ka Bian, et al.
Published: (2019)

Customer satisfaction mobile phone services: an empirical study on Grameen Phone (GP) and Banglalink (BL) in Bangladesh
by: Haque, A. K. M. Ahasanul, et al.
Published: (2011)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

Modeling customer satisfaction in cellular phone services
by: Muhammad Mohsin, Butt, et al.
Published: (2009)

The influence of customer interaction in virtual brand community on brand loyalty
by: Adzharuddin, Nor Azura, et al.
Published: (2023)

Customer satisfaction with mobile phone operators: an exploratory study in Kuala Lumpur, Malaysia
by: Dahari, Zainurin, et al.
Published: (2011)

The effects of hotel image, brand image and employee performance on customer satisfaction of Muslim youths towards Muslim-friendly hotels
by: Adnan, Nur Adilah, et al.
Published: (2018)

Virtual brand personality, customer satisfaction and brand loyalty in online banking industry / Ong Khian Sin
by: Ong, Khian Sin
Published: (2009)

The extent of customer confusion within the mobile phones market due to a proliferation of mobile phone devices and services brought on by consumer empowerment
by: Pang, Hon-Wai / HWP
Published: (2009)

Customer Loyalty And Cineplex Patronage: The Influence Of Corporate Image, Perceived Quality, Perceived Value And Customer Satisfaction
by: Nordin, Norlisham
Published: (2008)

2019_The Influence of Service Quality, Customer Satisfaction and Bank Image on Customer Loyalty in Palestinian Islamic Banks

Customer Loyalty And Petrol Station’ S Convenience Store Patronage In Penang: The Influence Of Store Image, Corporate Image And Customer Satisfaction.
by: Abdul Wahid, Ahmad Zulhaimi
Published: (2009)

INFLUENCE OF BRANDING ON THE INDIAN CONSUMER’S PURCHASE DECISIONS FOR MOBILE PHONES
by: Garg, Nitasha
Published: (2012)

The Impact Of Service Quality On Loyalty Intention And Customer Satisfaction: The Moderating Effect Of Price Fairness And Switching Cost Of Prepaid Mobile Phone Users In Thailand
by: Srikanjanarak, Saowanee
Published: (2010)

Consumer Switching in the Energy Industry and Customer Loyalty
by: Singh, Paminder
Published: (2008)

The Factors That Affect Customer Satisfaction And Customer Loyalty In Online Service Environment
by: Ging, Yong Chung
Published: (2004)

The role of customer satisfaction in enhancing customer loyalty in Malaysian Islamic banks
by: Amin, Muslim, et al.
Published: (2010)

Internet technology, CRM and customer loyalty: customer retention and satisfaction perspective
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

A methodology to map customer complaints and measure customer satisfaction and loyalty
by: Faed, Alireza, et al.
Published: (2014)

Internet technology, Crm and customer loyalty: customer retention and satisfaction perspective
by: Nikhashemi, Seyed Rajab, et al.
Published: (2013)

Integration of standardization and customization: impact on service quality, customer satisfaction, and loyalty
by: Kasiri, Leila Agha, et al.
Published: (2017)

Service Quality And Its Relationship With Customer Satisfaction Towards Customer Loyalty
by: MOHD ISA, SALMI
Published: (2005)

The effect of trust, customer satisfaction and image on customers’ loyalty in Bank Islam Jasin Melaka / Muhamad Sukur Mihat
by: Mihat, Muhamad Sukur
Published: (2011)

Islamic banks: Contrasting the drivers of customer satisfaction on image, trust, and loyalty of Muslim and non-Muslim customers in Malaysia
by: Amin, Muslim, et al.
Published: (2013)

2019_The Mediating Role of Customer Satisfaction in The Relationship Between Corporate Social Responsibility, Corporate Image and Customer Loyalty

Determinant Factors of Customer Satisfaction Degree of China Mobile in Beijing, China
by: Sun, Shuai
Published: (2016)

How customer and brand orientation influence brand evangelism in university?

The significant role of customer brand identification towards brand loyalty development: an empirical study among Malaysian hypermarkets customer
by: Nikhashemi, Seyed Rajab, et al.
Published: (2015)

Customer loyalty attributes, satisfaction and behavioural loyalty / Nurul Nadiah Azizan
by: Azizan, Nurul Nadiah
Published: (2013)