A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE
In today���¢��������s business world, organizations have slowly realized that in order to stay competitive, relationship building with their customer and maintaining customer loyalty are crucial. With the shift towards being customer focused and customer-centric, organizations reckon the...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2007
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| Online Access: | https://eprints.nottingham.ac.uk/21673/ |
| _version_ | 1848792286403493888 |
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| author | Subramaniam, Rajasegaran |
| author_facet | Subramaniam, Rajasegaran |
| author_sort | Subramaniam, Rajasegaran |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | In today���¢��������s business world, organizations have slowly realized that in order to stay competitive, relationship building with their customer and maintaining customer loyalty are crucial. With the shift towards being customer focused and customer-centric, organizations reckon the need to establish a service orientation as an organizational imperative focusing on achieving effective internal exchanges between the organization and its employee groups as a requirement for successful exchanges with external markets.
The main focus of this research is to examine the Internal Marketing practice in Asia headquarters of an American multinational company in Singapore, Cargill Incorporated and compare the IM practice in the literature. A case study approach will be used to conduct the research.
Conclusion drawn from the research would be useful for managers to make future improvement in organization and contributes to new insights to internal marketing by sharing the lesson learnt. |
| first_indexed | 2025-11-14T18:41:59Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21673 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:41:59Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-216732018-02-21T21:31:00Z https://eprints.nottingham.ac.uk/21673/ A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE Subramaniam, Rajasegaran In today���¢��������s business world, organizations have slowly realized that in order to stay competitive, relationship building with their customer and maintaining customer loyalty are crucial. With the shift towards being customer focused and customer-centric, organizations reckon the need to establish a service orientation as an organizational imperative focusing on achieving effective internal exchanges between the organization and its employee groups as a requirement for successful exchanges with external markets. The main focus of this research is to examine the Internal Marketing practice in Asia headquarters of an American multinational company in Singapore, Cargill Incorporated and compare the IM practice in the literature. A case study approach will be used to conduct the research. Conclusion drawn from the research would be useful for managers to make future improvement in organization and contributes to new insights to internal marketing by sharing the lesson learnt. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21673/1/07MBARajasegaran.pdf Subramaniam, Rajasegaran (2007) A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE. [Dissertation (University of Nottingham only)] (Unpublished) Internal Marketing |
| spellingShingle | Internal Marketing Subramaniam, Rajasegaran A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE |
| title | A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE |
| title_full | A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE |
| title_fullStr | A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE |
| title_full_unstemmed | A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE |
| title_short | A REVIEW OF INTERNAL MARKETING & INFORMATION TECHNOLOGY SERVICE MANAGEMENT IN CARGILL SINGAPORE |
| title_sort | review of internal marketing & information technology service management in cargill singapore |
| topic | Internal Marketing |
| url | https://eprints.nottingham.ac.uk/21673/ |