Promotion demand forecast: A case study of Coca Cola Enterprise.

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Promotion demand forecast: A case study of Coca Cola Enterprise.

In this highly competitive business environment, forecasting becomes one of the hot topics. Every business organization uses forecasts for decision marking. Forecasting can help companies to determine the market strategy. It also helps in production planning and resources allocation. A good forecast...

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Bibliographic Details
Main Author:	Lai, Hoi-Yin Cecilia
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21628/

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