How Culture Influences Consumer Loyalty towards Cosmetic Products--A Comparison of UK and Taiwanese consumers

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How Culture Influences Consumer Loyalty towards Cosmetic Products--A Comparison of UK and Taiwanese consumers

Culture is one of the most important factors affecting the marketing department to shape their strategy. This is particularly true when facing global marketing. This project is aimed at examining how the culture influences brand loyalty towards cosmetic products by comparing consumer behaviours of U...

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Bibliographic Details
Main Author:	Chen, Hsin-Ping
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21608/

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