The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain

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The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain

Using theories by Michael Porter on competitive advantage, generic strategies and the value chain along with data obtained from the Civil Aviation Authority for easyJet and BMI British Midland this study examines what factors have contributed to the success of easyJet and the other low cost airlines...

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Bibliographic Details
Main Author:	Shrager, James
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	low cost airlines no frills value chain Porter UK Airline industry
Online Access:	https://eprints.nottingham.ac.uk/21524/

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