Chinese Consumers Perceptions on Local and Global Brands
An empirical analysis with reference to the
Household White Goods (HWG) in China

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Chinese Consumers Perceptions on Local and Global Brands An empirical analysis with reference to the Household White Goods (HWG) in China

This study examines the Chinese consumers perceptions on local and global brands in the Household white goods sector. The brand perceptions of consumers are essential for marketers and able to provide the managerial implications in the area of branding and marketing overall. This dissertation also h...

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Bibliographic Details
Main Author:	Huang, Yanwen
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21521/

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