Chinese Consumers Perceptions on Local and Global Brands An empirical analysis with reference to the Household White Goods (HWG) in China
This study examines the Chinese consumers perceptions on local and global brands in the Household white goods sector. The brand perceptions of consumers are essential for marketers and able to provide the managerial implications in the area of branding and marketing overall. This dissertation also h...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21521/ |