Multi-channel Retail and its Integration

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Multi-channel Retail and its Integration

As a part of MBA management project, I along with my group selected to undertake a group and individual project. Our group of four was invited into Boots.com to investigate the performance of electrical beauty category using McKinsey retail model as basis. For our individual project, we were suppose...

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Bibliographic Details
Main Author:	Manjee, Rizwan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21477/

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