A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response

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A Charity's Marathon: Charity Advertising, The Telethon and Consumer Response

A investigation into charity advertising and consumer response, with particular reference to the telethon.

Bibliographic Details
Main Author:	Brommersma, Jantina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Not-for-profit charity telethon advertising consumer response
Online Access:	https://eprints.nottingham.ac.uk/21452/

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