A study of relationship between customer and supplier in cutlery outsourcing

The relationship between customer and supplier has many significant benefits to both parties involved. It is increasingly emphasized by companies within outsourcing activities. Since outsourcing is become more and more important for companies to survive in fierce competitions, the customer and suppl...

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Main Author: Qu, Xinna
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:https://eprints.nottingham.ac.uk/21410/
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author Qu, Xinna
author_facet Qu, Xinna
author_sort Qu, Xinna
building Nottingham Research Data Repository
collection Online Access
description The relationship between customer and supplier has many significant benefits to both parties involved. It is increasingly emphasized by companies within outsourcing activities. Since outsourcing is become more and more important for companies to survive in fierce competitions, the customer and supplier relationship within outsourcing arrangement becomes more crucial. However, establishing and maintaining a successful relationship is not easy. Many outsourcing relationship failures have been observed. This paper aims to examine some important relationship factors as well as attempt to find a practical approach to build up and maintain the customer and supplier relationship successfully in outsourcing activities. Through examining the relationships between a Chinese cutlery factory and its western customers, four relationship construction models were found among which the middleman model is observed to effectively and positively impact on establishing and maintaining the customer and supplier relationship. It is like a super way to get the performance of customer-supplier relationship from zero to a high level. It also helps maintain the relationship. Although the middleman might be removed from the relationship in the future if the two terminal parties do not need it any more, the great positive impact of middleman model on constructing and maintaining relationship before the relationship is totally mature should not be ignored...
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spelling nottingham-214102018-01-03T08:45:21Z https://eprints.nottingham.ac.uk/21410/ A study of relationship between customer and supplier in cutlery outsourcing Qu, Xinna The relationship between customer and supplier has many significant benefits to both parties involved. It is increasingly emphasized by companies within outsourcing activities. Since outsourcing is become more and more important for companies to survive in fierce competitions, the customer and supplier relationship within outsourcing arrangement becomes more crucial. However, establishing and maintaining a successful relationship is not easy. Many outsourcing relationship failures have been observed. This paper aims to examine some important relationship factors as well as attempt to find a practical approach to build up and maintain the customer and supplier relationship successfully in outsourcing activities. Through examining the relationships between a Chinese cutlery factory and its western customers, four relationship construction models were found among which the middleman model is observed to effectively and positively impact on establishing and maintaining the customer and supplier relationship. It is like a super way to get the performance of customer-supplier relationship from zero to a high level. It also helps maintain the relationship. Although the middleman might be removed from the relationship in the future if the two terminal parties do not need it any more, the great positive impact of middleman model on constructing and maintaining relationship before the relationship is totally mature should not be ignored... 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21410/1/QuXinna_Dissertation_F.pdf Qu, Xinna (2007) A study of relationship between customer and supplier in cutlery outsourcing. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Qu, Xinna
A study of relationship between customer and supplier in cutlery outsourcing
title A study of relationship between customer and supplier in cutlery outsourcing
title_full A study of relationship between customer and supplier in cutlery outsourcing
title_fullStr A study of relationship between customer and supplier in cutlery outsourcing
title_full_unstemmed A study of relationship between customer and supplier in cutlery outsourcing
title_short A study of relationship between customer and supplier in cutlery outsourcing
title_sort study of relationship between customer and supplier in cutlery outsourcing
url https://eprints.nottingham.ac.uk/21410/