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The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China

ABSTRACT As the laptop market is teemed with increasingly competition and more sophisticated customers, effective branding strategies are a key tool for firms to acquire and maintain customers. However, consumer buying behaviour is complicated concept. Therefore, precisely understanding the con...

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Bibliographic Details
Main Author:	Liu, Zhenyu
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	brand equity consumer buying behaviour
Online Access:	https://eprints.nottingham.ac.uk/21403/

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