Understanding the Role of Communication Strategy For effective Compliance in Case of Complementary and Alternative Medicine Industry

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Understanding the Role of Communication Strategy For effective Compliance in Case of Complementary and Alternative Medicine Industry

Alternative medicines have been growing popular in recent times among consumers who want to take the responsibility of their health in their own hands (Siahpush 1999). Consumers are willing to go for non-technological and inexpensive therapies but there are issues of consumer compliance. By understa...

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Bibliographic Details
Main Author:	Anirudh, Gaur
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Complementary and Alternative medicines herbal medicines Compliance advertising
Online Access:	https://eprints.nottingham.ac.uk/21373/

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