Scope of Internal Marketing in B2B Companies

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Scope of Internal Marketing in B2B Companies

Abstract Previous studies have focused on "internal marketing" from services marketing perspective. There is, therefore, a great dearth of in-depth research on its application to other business types. This research attempts to find the scope of internal marketing in B2B companies. The p...

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Bibliographic Details
Main Author:	Nigam, Niharika
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Internal Marketing B2B companies Marketing Communication
Online Access:	https://eprints.nottingham.ac.uk/21344/

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