Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market
Abstract Currently, the world has entered into an era of globalization. Almost all industries must have the ability to survive in this era. Banks are not an exception. China, as a fast developing country, attracts more and more foreign banks to set up branches there to make profit in that densely...
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| Format: | Dissertation (University of Nottingham only) |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21335/ |
| _version_ | 1848792232360935424 |
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| author | Zhang, Tao |
| author_facet | Zhang, Tao |
| author_sort | Zhang, Tao |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | Abstract
Currently, the world has entered into an era of globalization. Almost all industries must have the ability to survive in this era. Banks are not an exception.
China, as a fast developing country, attracts more and more foreign banks to set up branches there to make profit in that densely-populated country. But the culture in China is different from Western countries, so if the foreign banks entered, they must know how to deal with cultural differences.
The author wanted to make a contribution in this area. The first part, the Critical Literature Review, emphasised the basic concepts of the relative terminologies, such as globalisation, Customer Relationship Management, the characteristics of Chinese culture, mainly the importance of Guanxi.
In the Critical Application Review, the author mentions the current methods that banks use to attract and maintain customers and gives some suggestions based on Chinese culture. |
| first_indexed | 2025-11-14T18:41:08Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21335 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:41:08Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-213352015-01-06T10:16:25Z https://eprints.nottingham.ac.uk/21335/ Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market Zhang, Tao Abstract Currently, the world has entered into an era of globalization. Almost all industries must have the ability to survive in this era. Banks are not an exception. China, as a fast developing country, attracts more and more foreign banks to set up branches there to make profit in that densely-populated country. But the culture in China is different from Western countries, so if the foreign banks entered, they must know how to deal with cultural differences. The author wanted to make a contribution in this area. The first part, the Critical Literature Review, emphasised the basic concepts of the relative terminologies, such as globalisation, Customer Relationship Management, the characteristics of Chinese culture, mainly the importance of Guanxi. In the Critical Application Review, the author mentions the current methods that banks use to attract and maintain customers and gives some suggestions based on Chinese culture. 2007 Dissertation (University of Nottingham only) NonPeerReviewed Zhang, Tao (2007) Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market. [Dissertation (University of Nottingham only)] (Unpublished) bank guanxi CRM |
| spellingShingle | bank guanxi CRM Zhang, Tao Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market |
| title | Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market |
| title_full | Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market |
| title_fullStr | Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market |
| title_full_unstemmed | Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market |
| title_short | Examine The Factors that Affect the Win-win Strategy for Both Foreign and Chinese Banks Coexistence in Chinese Banking Market |
| title_sort | examine the factors that affect the win-win strategy for both foreign and chinese banks coexistence in chinese banking market |
| topic | bank guanxi CRM |
| url | https://eprints.nottingham.ac.uk/21335/ |