Branding in High Fashion Industry in China

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Branding in High Fashion Industry in China

Due to the booming economy of the country, the rising disposable income and strong desire of status expression, China is viewed as a promising land for the luxury industry, providing fertile ground for the growth of luxury goods suppliers. More and more famous foreign fashion businesses pour into Ch...

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Bibliographic Details
Main Author:	Shen, Ye
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21334/

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