Indian Retail Boom : The Human Perspective

Abstract The dissertation aims to study the Indian retail boom from the perspective of its people. The people of India have reacted in a negative way by protesting against the recent developments, especially the entry of big foreign (Wal-Mart) and domestic companies. So, it becomes interesting to...

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Main Author: Maan, Mahima
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:https://eprints.nottingham.ac.uk/21329/
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author Maan, Mahima
author_facet Maan, Mahima
author_sort Maan, Mahima
building Nottingham Research Data Repository
collection Online Access
description Abstract The dissertation aims to study the Indian retail boom from the perspective of its people. The people of India have reacted in a negative way by protesting against the recent developments, especially the entry of big foreign (Wal-Mart) and domestic companies. So, it becomes interesting to know the opinion of its different sections of people. The various sections views were studied with respect to the advent of foreign companies, consumer ethnocentrism, the impact of retail boom and the actions taken by them.
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format Dissertation (University of Nottingham only)
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institution University of Nottingham Malaysia Campus
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language English
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spelling nottingham-213292018-04-09T05:55:57Z https://eprints.nottingham.ac.uk/21329/ Indian Retail Boom : The Human Perspective Maan, Mahima Abstract The dissertation aims to study the Indian retail boom from the perspective of its people. The people of India have reacted in a negative way by protesting against the recent developments, especially the entry of big foreign (Wal-Mart) and domestic companies. So, it becomes interesting to know the opinion of its different sections of people. The various sections views were studied with respect to the advent of foreign companies, consumer ethnocentrism, the impact of retail boom and the actions taken by them. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21329/1/07MSclixmm17.pdf Maan, Mahima (2007) Indian Retail Boom : The Human Perspective. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle Maan, Mahima
Indian Retail Boom : The Human Perspective
title Indian Retail Boom : The Human Perspective
title_full Indian Retail Boom : The Human Perspective
title_fullStr Indian Retail Boom : The Human Perspective
title_full_unstemmed Indian Retail Boom : The Human Perspective
title_short Indian Retail Boom : The Human Perspective
title_sort indian retail boom : the human perspective
url https://eprints.nottingham.ac.uk/21329/