Indian Retail Boom : The Human Perspective
Abstract The dissertation aims to study the Indian retail boom from the perspective of its people. The people of India have reacted in a negative way by protesting against the recent developments, especially the entry of big foreign (Wal-Mart) and domestic companies. So, it becomes interesting to...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21329/ |
| Summary: | Abstract
The dissertation aims to study the Indian retail boom from the perspective of its people. The people of India have reacted in a negative way by protesting against the recent developments, especially the entry of big foreign (Wal-Mart) and domestic companies. So, it becomes interesting to know the opinion of its different sections of people. The various sections views were studied with respect to the advent of foreign companies, consumer ethnocentrism, the impact of retail boom and the actions taken by them. |
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