A Study of Relationship Marketing in Chinese Retail market

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A Study of Relationship Marketing in Chinese Retail market

Relationship Marketing, as a new marketing paradigm, has stimulated considerable interests in both the business and the academic world in recent years. It has been believed that companies can achieve success in the long run by maintaining relationships with their customers and business associates. H...

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Bibliographic Details
Main Author:	Xue, Qiusha
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Relationship Marketing Customer Relationship Marketing Loyalty Schemes Chinese Retail Market
Online Access:	https://eprints.nottingham.ac.uk/21305/

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