A study of Relationship Marketing in business-to-business markets focusing on the Indian Jewellery sector

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A study of Relationship Marketing in business-to-business markets focusing on the Indian Jewellery sector

Relationship marketing today is one the most talked about contemporary marketing strategies and a new paradigm in marketing over a last few decades. However, the operational aspects of this paradigm are still vague and need more investigation. The purpose of this research is to understand the effect...

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Bibliographic Details
Main Author:	Godha, Kartika
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21297/

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