Consumer Perceptions of Global and Local Brands in the India Retail Sector

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Consumer Perceptions of Global and Local Brands in the India Retail Sector

Purpose The purpose of this dissertation is to investigate, in an emerging market, consumer attitudes towards local and foreign brand purchases against a background of factors like Culture, Country of Origin, Product quality and services. A comprehensive model broadens knowledge on consumer behavio...

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Bibliographic Details
Main Author:	Bajaj, Smriti
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2006
Subjects:	Global Brands Retail
Online Access:	https://eprints.nottingham.ac.uk/21296/

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