Attitudes toward Shock Advertising of Western-European and Serbian University Students With Regard To Public Health Context (Anti-Smoking and Anti-HIV/AIDS Campaigns)

Attitudes toward Shock Advertising of Western-European and Serbian University Students With Regard To Public Health Context (Anti-Smoking and Anti-HIV/AIDS Campaigns)

The main objective of this dissertation is to examine attitudes toward shock advertising of western-European and Serbian university students with regard to public health context (anti-smoking and anti-HIV/AIDS campaigns). Although the use of shock advertising is widely adopted in practice, there has...

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Bibliographic Details
Main Author: Krstic, Tamara
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Subjects:
shock advertising
Online Access:https://eprints.nottingham.ac.uk/21281/

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