A Study of Conspicuous Consumption in the Chinese Automobile Market

Shenzhen (SZ), one the fastest growing province of China, is suffering the problem of excess number of cars in recent years. This problem causes traffic congestion and air-pollution. Many people argue that the problem of excess number of car is caused by conspicuous consumption, which means that peo...

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Main Author: AU, Tai Shan
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:https://eprints.nottingham.ac.uk/21255/
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author AU, Tai Shan
author_facet AU, Tai Shan
author_sort AU, Tai Shan
building Nottingham Research Data Repository
collection Online Access
description Shenzhen (SZ), one the fastest growing province of China, is suffering the problem of excess number of cars in recent years. This problem causes traffic congestion and air-pollution. Many people argue that the problem of excess number of car is caused by conspicuous consumption, which means that people purchase the product not for the utility of products, but for showing off their wealth. Conspicuous consumption has been studied by a number of authors in the past. However, a study of conspicuous consumption of a particular market in a particular country is scarce. This paper aims to study the conspicuous consumption in the Chinese Automobile Market. In addition, qualitative research method and semi-structure interviews are used, in order to understand the reasons of buying luxury vehicles. The participants of this research are car owners and car agents and they have been interviewed. Interview results are analysed and discussed. Finally, recommendations are given to policy makers.
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spelling nottingham-212552017-12-28T03:08:20Z https://eprints.nottingham.ac.uk/21255/ A Study of Conspicuous Consumption in the Chinese Automobile Market AU, Tai Shan Shenzhen (SZ), one the fastest growing province of China, is suffering the problem of excess number of cars in recent years. This problem causes traffic congestion and air-pollution. Many people argue that the problem of excess number of car is caused by conspicuous consumption, which means that people purchase the product not for the utility of products, but for showing off their wealth. Conspicuous consumption has been studied by a number of authors in the past. However, a study of conspicuous consumption of a particular market in a particular country is scarce. This paper aims to study the conspicuous consumption in the Chinese Automobile Market. In addition, qualitative research method and semi-structure interviews are used, in order to understand the reasons of buying luxury vehicles. The participants of this research are car owners and car agents and they have been interviewed. Interview results are analysed and discussed. Finally, recommendations are given to policy makers. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21255/1/07MAlixtsa.pdf.pdf AU, Tai Shan (2007) A Study of Conspicuous Consumption in the Chinese Automobile Market. [Dissertation (University of Nottingham only)] (Unpublished)
spellingShingle AU, Tai Shan
A Study of Conspicuous Consumption in the Chinese Automobile Market
title A Study of Conspicuous Consumption in the Chinese Automobile Market
title_full A Study of Conspicuous Consumption in the Chinese Automobile Market
title_fullStr A Study of Conspicuous Consumption in the Chinese Automobile Market
title_full_unstemmed A Study of Conspicuous Consumption in the Chinese Automobile Market
title_short A Study of Conspicuous Consumption in the Chinese Automobile Market
title_sort study of conspicuous consumption in the chinese automobile market
url https://eprints.nottingham.ac.uk/21255/