Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers

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Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers

When consumers come across same products manufactured in different countries, they must make a purchasing decision taking into account of different factors. Their decision to purchase a particular product originating from a specific country may be influenced by the fame that country enjoys with prod...

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Bibliographic Details
Main Author:	xia, dan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	COO Brand Name Perceived Product Quality
Online Access:	https://eprints.nottingham.ac.uk/21249/

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