Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers
When consumers come across same products manufactured in different countries, they must make a purchasing decision taking into account of different factors. Their decision to purchase a particular product originating from a specific country may be influenced by the fame that country enjoys with prod...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/21249/ |
| _version_ | 1848792214184919040 |
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| author | xia, dan |
| author_facet | xia, dan |
| author_sort | xia, dan |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | When consumers come across same products manufactured in different countries, they must make a purchasing decision taking into account of different factors. Their decision to purchase a particular product originating from a specific country may be influenced by the fame that country enjoys with producing particular products or by the reputation the specific brand name enjoys in that country. This research was carried out to examine the influence of Country-of-Origin (COO) information on Chinese and British customers buying behaviours and how they perceive the quality of products made in specific countries. The findings are aimed to assist international marketing manager to realize the different consumer perceptions toward COO information between developed and developing countries, and consequently establish more efficient marketing strategies to Chinese market.
The findings suggest that COO is a particularly important tool in marketing foreign products to Chinese consumers. For companies in countries enjoying a positive COO image in China, they may target their promotional efforts at highlighting sourcing country information, while companies in other countries that have a less favorable COO image, they may want to stress and build up a stronger brand image for their products instead of relying on or emphasizing the COO information. |
| first_indexed | 2025-11-14T18:40:50Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21249 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:40:50Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-212492017-12-29T11:40:18Z https://eprints.nottingham.ac.uk/21249/ Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers xia, dan When consumers come across same products manufactured in different countries, they must make a purchasing decision taking into account of different factors. Their decision to purchase a particular product originating from a specific country may be influenced by the fame that country enjoys with producing particular products or by the reputation the specific brand name enjoys in that country. This research was carried out to examine the influence of Country-of-Origin (COO) information on Chinese and British customers buying behaviours and how they perceive the quality of products made in specific countries. The findings are aimed to assist international marketing manager to realize the different consumer perceptions toward COO information between developed and developing countries, and consequently establish more efficient marketing strategies to Chinese market. The findings suggest that COO is a particularly important tool in marketing foreign products to Chinese consumers. For companies in countries enjoying a positive COO image in China, they may target their promotional efforts at highlighting sourcing country information, while companies in other countries that have a less favorable COO image, they may want to stress and build up a stronger brand image for their products instead of relying on or emphasizing the COO information. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21249/1/Xia.pdf xia, dan (2007) Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers. [Dissertation (University of Nottingham only)] (Unpublished) COO Brand Name Perceived Product Quality |
| spellingShingle | COO Brand Name Perceived Product Quality xia, dan Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers |
| title | Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers |
| title_full | Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers |
| title_fullStr | Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers |
| title_full_unstemmed | Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers |
| title_short | Country-Of-Origin and Perceived Product Quality: Comparison between Chinese and British consumers |
| title_sort | country-of-origin and perceived product quality: comparison between chinese and british consumers |
| topic | COO Brand Name Perceived Product Quality |
| url | https://eprints.nottingham.ac.uk/21249/ |