Disservice to Children; Advertising an Ethical issue
This study is conducted to expose the evidence about the effects of food advertising on children in Karachi, Pakistan. Advertising in itself is a powerfully suasive medium. Does food advertising leads to over weight and obese children? If it does than it raises questions about certain other serious...
| Main Author: | |
|---|---|
| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
|
| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/21209/ |
| _version_ | 1848792206870052864 |
|---|---|
| author | Khan, Sameer Mohammed |
| author_facet | Khan, Sameer Mohammed |
| author_sort | Khan, Sameer Mohammed |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This study is conducted to expose the evidence about the effects of food advertising on children in Karachi, Pakistan. Advertising in itself is a powerfully suasive medium. Does food advertising leads to over weight and obese children? If it does than it raises questions about certain other serious health issues. What are the other supporting elements besides advertising leading to obesity? A small scale qualitative study was performed on school children and their parents to gather crucial information about the phenomenon. Results show that along with other elements of the society advertising is having and affect on children's eating and consumption behaviour and other activities. |
| first_indexed | 2025-11-14T18:40:43Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21209 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:40:43Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-212092018-02-27T01:31:47Z https://eprints.nottingham.ac.uk/21209/ Disservice to Children; Advertising an Ethical issue Khan, Sameer Mohammed This study is conducted to expose the evidence about the effects of food advertising on children in Karachi, Pakistan. Advertising in itself is a powerfully suasive medium. Does food advertising leads to over weight and obese children? If it does than it raises questions about certain other serious health issues. What are the other supporting elements besides advertising leading to obesity? A small scale qualitative study was performed on school children and their parents to gather crucial information about the phenomenon. Results show that along with other elements of the society advertising is having and affect on children's eating and consumption behaviour and other activities. 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21209/1/07MAlixsmk1.pdf Khan, Sameer Mohammed (2007) Disservice to Children; Advertising an Ethical issue. [Dissertation (University of Nottingham only)] (Unpublished) Advertising Children Obesity Karachi Qualitative study Fast Food Mc Donalds Kfc Pizza Hut HFSS Food(High in sugar and salt). |
| spellingShingle | Advertising Children Obesity Karachi Qualitative study Fast Food Mc Donalds Kfc Pizza Hut HFSS Food(High in sugar and salt). Khan, Sameer Mohammed Disservice to Children; Advertising an Ethical issue |
| title | Disservice to Children; Advertising an Ethical issue |
| title_full | Disservice to Children; Advertising an Ethical issue |
| title_fullStr | Disservice to Children; Advertising an Ethical issue |
| title_full_unstemmed | Disservice to Children; Advertising an Ethical issue |
| title_short | Disservice to Children; Advertising an Ethical issue |
| title_sort | disservice to children; advertising an ethical issue |
| topic | Advertising Children Obesity Karachi Qualitative study Fast Food Mc Donalds Kfc Pizza Hut HFSS Food(High in sugar and salt). |
| url | https://eprints.nottingham.ac.uk/21209/ |