Understanding Self-gift Consumer Behaviour (SGCB)in China: How culture influences SGCB.

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Understanding Self-gift Consumer Behaviour (SGCB)in China: How culture influences SGCB.

This dissertations aims to understand self-gift consumer behaviour (SGCB) in China, specifically its nature and role, the contexts triggering it, and the emotions that it involve. The cultural influence on the experience of SGCB between Chinese and Western consumers is also aimed to achieve. Conside...

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Bibliographic Details
Main Author:	Sun, Luping
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21198/

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