The Use of Anti-Neutralisation Statements in Charity Advertising.

The Use of Anti-Neutralisation Statements in Charity Advertising.

The Use of Anti-Neutralisation Statements in Charity Advertising Pro-social behaviour in the form of charity donations is an area where behaviour commonly is not consistent with what one believes to be right, in that individuals often do not help as much as they think they should. When this is the c...

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Bibliographic Details
Main Author: Pietryka, Elizabeth
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:https://eprints.nottingham.ac.uk/21195/

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