Does Stock Market value Brands?

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Does Stock Market value Brands?

This dissertation tries to explore how the brand as an intangible asset impacts on the Market Value of the firm. Using a sample of 193 British firms and their Stock price of the year 2003, we tried to identify if the Stock Market value brands. According to the theoretical review and research results...

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Bibliographic Details
Main Author:	Eleftheriadou, Despoina
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	brand brand asset intangible asset brand impact marketing
Online Access:	https://eprints.nottingham.ac.uk/21191/

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