Does Stock Market value Brands?
This dissertation tries to explore how the brand as an intangible asset impacts on the Market Value of the firm. Using a sample of 193 British firms and their Stock price of the year 2003, we tried to identify if the Stock Market value brands. According to the theoretical review and research results...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2007
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| Online Access: | https://eprints.nottingham.ac.uk/21191/ |
| _version_ | 1848792203552358400 |
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| author | Eleftheriadou, Despoina |
| author_facet | Eleftheriadou, Despoina |
| author_sort | Eleftheriadou, Despoina |
| building | Nottingham Research Data Repository |
| collection | Online Access |
| description | This dissertation tries to explore how the brand as an intangible asset impacts on the Market Value of the firm. Using a sample of 193 British firms and their Stock price of the year 2003, we tried to identify if the Stock Market value brands. According to the theoretical review and research results, each brand creates a different brand impact in consumer behaviour and in turn in Stock Market reaction. However, the Stock Market it seems that really values brand assets, firstly directly through the turnover and, secondly indirectly through the profit margin of the product |
| first_indexed | 2025-11-14T18:40:40Z |
| format | Dissertation (University of Nottingham only) |
| id | nottingham-21191 |
| institution | University of Nottingham Malaysia Campus |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T18:40:40Z |
| publishDate | 2007 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | nottingham-211912018-01-04T23:50:28Z https://eprints.nottingham.ac.uk/21191/ Does Stock Market value Brands? Eleftheriadou, Despoina This dissertation tries to explore how the brand as an intangible asset impacts on the Market Value of the firm. Using a sample of 193 British firms and their Stock price of the year 2003, we tried to identify if the Stock Market value brands. According to the theoretical review and research results, each brand creates a different brand impact in consumer behaviour and in turn in Stock Market reaction. However, the Stock Market it seems that really values brand assets, firstly directly through the turnover and, secondly indirectly through the profit margin of the product 2007 Dissertation (University of Nottingham only) NonPeerReviewed application/pdf en https://eprints.nottingham.ac.uk/21191/1/07MAlixde1.pdf Eleftheriadou, Despoina (2007) Does Stock Market value Brands? [Dissertation (University of Nottingham only)] (Unpublished) brand brand asset intangible asset brand impact marketing |
| spellingShingle | brand brand asset intangible asset brand impact marketing Eleftheriadou, Despoina Does Stock Market value Brands? |
| title | Does Stock Market value Brands? |
| title_full | Does Stock Market value Brands? |
| title_fullStr | Does Stock Market value Brands? |
| title_full_unstemmed | Does Stock Market value Brands? |
| title_short | Does Stock Market value Brands? |
| title_sort | does stock market value brands? |
| topic | brand brand asset intangible asset brand impact marketing |
| url | https://eprints.nottingham.ac.uk/21191/ |