The Investigation of Volkswagen's Entry Strategy in China's Car Market

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The Investigation of Volkswagen's Entry Strategy in China's Car Market

China is one of the most attractive investment destinations for the world investors, now almost all the world car-manufacturing giants have launched their factories in this country, making huge efforts to explore their market share. And it has one of the world's largest car markets, in the past...

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Bibliographic Details
Main Author:	WEN, XIAOFENG
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Volkswagen (VW); Market Entry Strategy; Foreign Direct investment (FDI); China's car industry; Shanghai Volkswagen; Joint Venture.
Online Access:	https://eprints.nottingham.ac.uk/21167/

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