Using Strategy Maps to assess CRM implementation: a case study of an international IT company in Taiwan

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Using Strategy Maps to assess CRM implementation: a case study of an international IT company in Taiwan

Today, in order to sustain their competitive advantages and long-term shareholder value, firms have gradually realized the importance of customer relationships, and intend to establish the long-term profitable relationships with their targeted customers to reduce acquisition costs and expand the rev...

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Bibliographic Details
Main Author:	Hsu, Han-Chang
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/21064/

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