Different Modes to Enter India: Case of McDonalds and Coca-Cola

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Different Modes to Enter India: Case of McDonalds and Coca-Cola

This research is to discuss the different entry modes used by MNCs to enter international market and what are the factors responsible for choosing the specific mode of entry. This research also shows that why the international companies adopt to the different entry modes for various countries depend...

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Bibliographic Details
Main Author:	Sodhi, Gursharan Singh
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Entry Modes internationalization of MNEs
Online Access:	https://eprints.nottingham.ac.uk/21032/

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