Customer Perception on Corporate Social Responsibility and its Impact on Customer Loyalty An empirical investigation with reference to major food retailers in the United Kingdom

Customer Perception on Corporate Social Responsibility and its Impact on Customer Loyalty An empirical investigation with reference to major food retailers in the United Kingdom

Businesses in the twenty first century face the challenge of sustainability in the hyper competitive environment and consider diversified alternatives. The application of socially responsible marketing practices seems quite common in achieving their corporate objectives and sustainability. In this...

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Bibliographic Details
Main Author: Ratnayake, Boraluwe Ratnayake Mudiyanselage Nilanthi
Format: Dissertation (University of Nottingham only)
Language:English
Published: 2007
Online Access:https://eprints.nottingham.ac.uk/21021/

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