Mall Mania in India: Changing Consumer Shopping Habits

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Mall Mania in India: Changing Consumer Shopping Habits

For the current generation of consumers, the meaning of shopping has changed. It is not just a mere necessity, as it was earlier, but much more than that. The factors that affect store choice and draw customers to the shopping centre include space, ambience, and convenience and moreover an array of...

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Bibliographic Details
Main Author:	Taneja, Kanika
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	Mall Shopping Indian Shopping Habit
Online Access:	https://eprints.nottingham.ac.uk/21007/

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