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Effect of brand image on consumer purchasing behaviour on clothing: Comparison between China and the UK's consumers

Brand is a powerful tool to attract more consumers to buy particular products. Some may even regarded it as equity as it can add values to the products. This study examines the factors which contribute to brand equity in the clothing industry, comparing the consumer behaviour between the British and...

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Bibliographic Details
Main Author:	Tam, Kwok Keung
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Subjects:	brand equity brand awareness perceived quality brand loyalty brand association brand image consumer purchasing behaviour UK China
Online Access:	https://eprints.nottingham.ac.uk/20983/

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