The Chinese Managers' Perception of the Market Orientation: To What Extent Do Western Ideas of Marketing Matter?

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The Chinese Managers' Perception of the Market Orientation: To What Extent Do Western Ideas of Marketing Matter?

The market orientation concept has been developed many years in western countries. Besides, organizations of western countries have implemented the market orientation applications. Recently, many theorists find out that the market orientation concept may be applied to other countries. This disser...

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Bibliographic Details
Main Author:	Zhang, Huijun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/20972/

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