An Investigation of the Electrical Beauty Products Category for Boots.com

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An Investigation of the Electrical Beauty Products Category for Boots.com

The team of four MBA students were invited into Boots.com to investigate the performance of the Electrical Beauty products category within their online business. Whilst in the very early stages of the project, the group was introduced to the McKinsey Retail Model which Boots.com was using. The model...

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Bibliographic Details
Main Authors:	Lall, Manjit, Dhage, Seemit, Gupta, Rahul, Manjee, Rizwan
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2007
Online Access:	https://eprints.nottingham.ac.uk/20967/

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